Actor and singer Boy George launched the Piccadilly Circus Partnership’s extension into Leicester Square at a photocall on Wednesday 2nd April at 1.30pm outside The Venue theatre, Leicester Place, just off Leicester Square, where he is starring in the hit musical Taboo.  He was joined by actor Euan Morton who plays George as a young man in the production.
 
Boy George said, “I am delighted to support the Piccadilly Circus Partnership’s extension to cover Leicester Square. I am taking my play Taboo to Broadway later this year and have seen at first hand the success that Business Improvement Districts in the US, such as the one in Times Square,  have had in regenerating entertainment destinations. I want my Mum to feel safe in the West End, day and night, and think that the PCP’s initiatives are a very encouraging step in the right direction”.

The extension of the PCP’s remit means that the organisation will now be able to roll out the street management improvements already in operation, such as supplementary street cleaning, chewing gum removal and the street warden scheme to cover Piccadilly Circus, Coventry Street, Leicester Square and environs. This is part of a wider plan to ensure that this important central London location reaches its full potential as a family entertainment destination that is vibrant, safe and clean.
 
The PCP’s member organisations and companies include Delfont Mackintosh Theatres Ltd, Burford Group, The British Land Company Plc, Land Securities Plc, McDonald’s Restaurants Ltd, Westminster City Council, the Metropolitan Police, Transport for London and the Leicester Square Association. The Venue is the first fully licensed commercial theatre to open in the West End for 75 years, and is also the first independent theatre to become a member of PCP.
 

Notes to Editors:
 
The PCP was formed in September 2001 and is a partnership of businesses and organisations working together to improve their area. Members include Delfont Mackintosh Theatres Ltd, Burford Group, The British Land Company Plc, Land Securities Plc, McDonald’s Restaurants Ltd, Westminster City Council, the Metropolitan Police, Transport for London and the Leicester Square Association.
 
The Partnership is one of five Circle Initiative Partnerships in London. The Circle Initiative is a ‘Business Improvement District’ pilot programme funded through £4.6m of Single Regeneration Budget from the London Development Agency.  Led by Central London Partnership, with City of Westminster as the accountable body, the five partnership areas will be funded over a five year period from 2001.
 
The Enhanced Street Cleaning programme has been running since June 2002 and in November 2002 street wardens were introduced as “meeters and greeters” to reassure and assist visitors.
 
Taboo is Boy George’s hit musical which has been receiving standing ovations from 300 strong audiences at every performance at The Venue, Leicester Square.  It is set during the 1980’s and covers the lives of the leading lights of the New Romantic Movement, such as George himself, Leigh Bowery, Marilyn and Steve Strange. Euan Morton and several of the existing cast will be appearing in Taboo when George takes the musical to New York in the Autumn.

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